Trust and data
What Ami keeps, what you control, and who helps us run it.
What Ami keeps
- The pages you pick for Ami to learn from, and any files or answers you add.
- Visitors' questions and Ami's answers, so you can read them in Conversations.
- A name and email, only when a visitor chooses to leave them.
- Sales after a chat: order number and value, if you switch sales tracking on.
- A random number for each visitor's browser, so you can compare visitors who chatted with those who didn't. No name and no IP address. Forgotten after 120 days, and kept in the browser only once the visitor allows analytics on the shop's cookie banner.
- Remembering a returning visitor (on by default, the owner can switch it off): with that browser number, Ami looks at the chats it already keeps, from the last 30 days, for what the visitor asked last time. Nothing more is stored. It needs the number, so it only works once the visitor allows it on the shop's cookie banner, and it stops when they withdraw that or the chats are deleted. During one visit, a chat carries from page to page through a random chat number kept in the browser tab until it closes.
- On plans with Observation, and only as the shop's cookie banner allows: where on the page visitors hesitate (clicks that went nowhere, repeated clicks, scrolling back, long pauses), the product options they choose and what they search for on the shop, which assist they saw, and what they did next. No keystrokes, no form contents, no recordings, no IP addresses. Detail is turned into anonymous totals after 30 days.
- Never card numbers. Stripe holds them.
What you control
- A nightly check that replaces phone numbers, emails, addresses and card numbers in chats with placeholders.
- How long chats are kept: 30 days to a year, or until you delete them.
- Observation and assists each have their own switch. Checkout, basket and account pages are never observed.
- Download everything, or delete your account and all its data, from Settings.
- Two-step sign-in, and access levels for each person on your team.
The AI
Ami's answers are written by Claude, from Anthropic, using only your pages and content. Under Anthropic's commercial terms, what we send is not used to train their models. Visitors see that answers are AI, and Ami says so if asked.
Where your data lives
Our servers are with UK2 (StackCP) in the United Kingdom. Connections are encrypted (HTTPS).
Services we use
| Service | What for | What it sees | Where |
|---|---|---|---|
| UK2 (StackCP) | Hosting: the app, its database and backups | Everything below | United Kingdom |
| Anthropic | Writes Ami's answers (Claude) | Visitors' questions and your page content, per answer | United States |
| Brevo | Sends our emails (sign-in links, reports) | Your name and email; a lead's name and email in lead alerts | European Union |
| Stripe Paid plans | Takes payments and holds cards | Your billing details. Card numbers go to Stripe only, never to us | United States, Ireland |
| HubSpot If switched on | Our customer records | Your name, email, plan and site address | United States, European Union |
| Supabase If switched on | Sign-in links | Your email | European Union |
| Google If you sign in with Google | Continue with Google (sign-in) | Your name and email | United States |
| Microsoft If you sign in with Microsoft | Continue with Microsoft (sign-in) | Your name and email | United States |
| IPinfo On the pricing page | Shows prices in your currency | Your IP address, to find your country (only the country is kept, for a day) | United States |
| Calendly If you book a call | Booking a call with the Ami team | Your name and email, to fill in the booking form | United States |
Data processing agreement
Need one for your records? Email lawrence@meetami.ai and we'll send ours. Security questions go to the same address.